The digital age has given rise to a variety of ways you can market your small business and expand your customer base. One such way - text messaging - is proving to be an effective marketing tool for many businesses because it allows them to get in touch with their current and potential customers instantly. Why text messaging marketing is effective 1. Instant mode of communication Unlike e-mail, newsletters, or print media, text messaging is an instant mode of communication that customers can use at their convenience, helping you get your message across effectively. With businesses now able to send...